Investis Digital is proud to be a premium sponsor of BrightonSEO Search and Content Summit, a free one-day, online conference on May 29th, where our Director of Performance Marketing Lianna Kissinger Virizlay will lead a session about Managing your reputation online with SEO fundamentals.

Most people form their first impression of your brand online – especially in the age of Covid-19. Unfortunately, 28% of people will stop using a brand after hearing something negative in the news, while finding one negative article in the SERP will prevent 22% of people from buying a product or service they were considering. Four or more negative articles, and you could lose up to 70% of potential customers.

Negative reviews, press and opinions are often beyond a brand’s control, so focusing on what you can control is key to managing your online reputation.

Join this session to find out exactly what reputation management is and how specific SEO tactics can help you build a better reputation online. Lianna will dive into practical examples of reputation management in action, explore which ranking factors should be addressed in a good reputation management program, and the right approach to get long-lasting results.

Sign up today and receive details to join the live session!

What: Managing your reputation online with SEO fundamentals.

When: May 29th at 11:45am BST

Who: Lianna Kissinger Virizlay, Investis Digital Director of Performance Marketing