Thank you for joining our session Building credibility with the investor community during a year of societal and business disruption at PR Week Connect.

Simon Gittings, Investis Digital Creative Director, was joined by Jo Russell, SVP – Investor Relations, Corporate & Financial Communications at Pearson, and this is what they discussed:

• How during a time of massive disruption, Pearson, the world’s leading learning company, introduced not just a new Chief Executive, but a new strategy and organisational structure to the market .
• How Pearson’s transition to a digitally-enabled company is mostly complete and how they leveraged digital channels to strengthen credibility with its investor audience.
• How purpose is increasingly important to corporate audiences and which companies have successfully explained their purpose and strategy to the market.

Here, we’ve gathered some additional resources to help you define your strategy and how you can leverage digital channels to strengthen your credibility with you audiences, guided by your purpose. Fill out the form and get access to: