Marketing Procurement IQ
IDX is proud to support the launch of The Marketing Procurement iQ Conference (Europe) 2024 in London on 16 & 17 April 2024. As a communication solutions company, at IDX we build our own tools where none are available or develop products that are purpose-made to reduce waste and elevate our output. We take a consultative approach to solving our clients’ unique challenges, and are sharing two of our solutions that deliver a strong ROI from both a user experience and financial perspective:
- Link sits across all your data and DAMs and provides a revolutionary way to manage the full content ecosystem. It helps companies locate, aggregate, organize, and optimize content. Link provides performance insights and value intelligence, reducing tremendous cost.
- Be. immersed is the newest solution to our On-air suite, our live events and webcasting service. Our immersive platform is used to engage with audiences by enveloping them with an experience that goes beyond a single event, humanizes the c-suite, and elevates product launches.
Link by IDX
Why did we build Link?
Convention for the last decade has been to select one DAM and then store all your assets on it. Yet no large business (that we are aware of) has been successful in putting all its assets in one DAM.
Link provides a single source of truth and optimizes your MarTech stack to address a common challenge: a misalignment between strategic objectives and the practical reality of the business.
| Strategy | Reality |
|---|---|
| Drive re-use to reduce cost | I don’t know where all my assets are |
| Measure ROI | I can’t link all assets to outcomes |
| Make AI operational | I can’t fine tune my LLM with all my 1P data |
| Reduce cost of team and tech | I don’t know what tech we use. Are there gaps? |
| Accelerate time to activation | I can’t measure the end-to-end process time |
What does Link do?
It is an enterprise product built on a Google stack. It connects with multiple repositories (e.g. DAMs, PIMs, folders, SharePoints, etc.). It pulls content information and enriches it with taxonomy, metadata, and analytics to give a unified and holistic view of assets.
How does Link work?
We deploy a Six Sigma analysis of people, processes, and tools, then apply our content accelerator, Link.
What are the benefits of Link?
- It identifies inefficiencies. It finds assets, artifacts (briefs), and usage, thus unlocking the ability to seamlessly locate stored assets using familiar search terms, regardless of its location or the quality of the filing system.
- It helps you to gain insights into the utilization of a key asset across channels. Link provides unparalleled accessibility and visibility into your assets.
- There is no user training required, thanks to the intuitive UI you can get straight to work and the UI is fully customizable to your brand.
- Link is secure and safe, thus allowing the right people to see the right things.
- It’s an open system, allowing you to work the way you want.
- Asset curation is enhanced by AI-driven taxonomy and interactive search.
- It drives productivity and improves collaboration, allowing you to reinvest as well as accelerating your time to activation.
Want to learn more?
Request a demo to meet with the IDX Consultation Team.
Be. Immersed by IDX
What is Be. immersed?
Immersive is the key to unlocking a new realm of engagement, turning every touchpoint into an opportunity for impact, including your invitations, follow-up, the event itself, post-event site, and more.
With IDX, your company won’t just host a one-time event; you will build a journey. A journey that engages, deepens understanding of your business, and humanizes your executives and brand! Telling the story you want them to remember.
From Virtual to Immersive
An effective immersive event starts before the event day and continues afterward. IDX will help you truly immerse your stakeholders through content, invitations, and our Connect.ID Platform, engaging stakeholders and investors throughout their entire journey with you.
- Backgrounds and Tools Tailored for You. We recognize that one size does not fit all. Immersive provides solutions specifically catered to your needs and goals.
- Humanizing your leaders. An immersive campaign empowers C-Suite executives to engage in a more dynamic and personal manner, breaking down the traditional barriers of corporate hierarchy. Humanizing leaders by showing their full self, personality and openness.
- Built with your audience in mind. With browser-based access on any
device and high-definition quality, Immersive makes joining effortless and the experience unforgettable. - Enterprise-level support and security. our Connect.ID platform and
trusted ever improving systems will ensure security, quality and success for
your event. - Beyond the event. Extend the reach and lifespan of your event. We offer
promotional content and advertisements prior to the event, engagement
tools throughout the event and content and valuable insights afterward.
Immersive by IDX is more than a one-time event; it’s an ongoing mission to truly immerse your audience throughout an entire event journey. We won’t stop until they know your valuable story.
We offer a suite of features designed to publicize your event beforehand, maintain engagement during, and highlight success afterward, including event countdowns, registration and login capabilities, dashboard pages.
Features
| Website Features | Details |
|---|---|
| Event countdown | Displays a countdown until the live event begins |
| Registration and login | Event audience registration and login |
| Dashboard page | A summary page featuring crucial event information |
| Live event | Live streaming event viewing page |
| Agenda | Agenda page showing schedule of the event |
| Speakers | Speaker list with biographies |
| Resources | Page to store supplementary files and videos for the event audience |
| Polls | The event attendees will have the opportunity to post questions live |
| Engagement Tools | Capability to conduct live polls during the event |
| Reactions | Event audience can express their reactions by selecting from available options |
| Survey | Capability to run a survey on the website after the live event has ended |
| Analytics & Reporting | Available analytics for tracking audience engagement |
Packages
Immersive events, meetings, and campaigns are multifaceted, incorporating elements like personalized content, interactive engagement tools, and tailored communication strategies to ensure a memorable and impactful experience.
Immersive Package
- Selection of backgrounds
- Remote presenters
- Speakers in studio
- On-demand platform
- Branded event website
- Events analytics and insights
- Polls and questions
- IDX Studios in London and Miami; or use a local one
- Guidelines and design for presentation
- Event countdown
- Web producer in studio throughout
Immersive Plus (In addition to our Immersive Package)
- Bespoke background
- Brand Logo and color throughout
- Real-time Video cuts during the event
- Video event highlights – post event
- Video/Social packages pre/post
- Photo shoot for speakers in studio
- Designers to build content for the event
Embark on the future of corporate events with our guide to virtual success. The global virtual events market is on fire, hitting $139.28 billion in 2022 with a remarkable 21.2% annual growth rate until 2030. Experience seamless connections, global reach, and immersive online events—from mastering web-based platforms to leveraging virtual and augmented reality.
Read our guide, and elevate your event planning to new heights, creating impactful and unforgettable virtual experiences for your audience. Your expertise is about to shine brighter than ever!
“We work with IDX on all of our webcasting events. We know IDX delivers quality [events] that we can be proud of, time and time again.”
Gemma Terry, Investor Relations – PEARSON
IDX proudly has over two decades of experience delivering premier service and solutions for over 1600 companies worldwide.
- 8 offices worldwide
- 600+ digital, media + tech experts
- 20+ years’ experience as a reliable and trusted partner by global brands across all industries
Ready to elevate your events to new heights? Experience the future with “On-air by IDX” – your one-stop solution for virtual, hybrid, and live events. Transform your gatherings into seamless, global experiences.
Contact us today to explore the possibilities and redefine the way you connect with your audience. The stage is set, and the spotlight is on you. Request a demo today!