Brand Values and the Bottom Line

Download a new report from Investis Digital that identifies a critical problem threatening corporate brands: articulating brand values.

The report, Brand Values and the Bottom Line, relies on an exclusive survey of business executives we conducted with Forrester Research to uncover how well brands share their values across channels to their audiences. It uncovers findings that will surprise and challenge you, such as:

• Most consumers factor a brand’s values into the purchase decision – but only 25% of businesses effectively manage their brand values across digital channels.
• Businesses that solve the disconnect between consumers’ expectations and their own ability to share their values see measurable improvements such as stronger reputations and increased sales/revenue.

Download the report now to learn more about a disconnect that could be hurting your own corporate brand – and understand how to solve it.