Understanding the different lead growth strategies

You may have heard marketing teams throwing around terms like “demand generation” and “lead generation,” but what do they mean? Are they interchangeable? And how exactly do you use the terms correctly?

Demand gen and lead gen have become hot buzzwords in 2022. They sound the same, but they are not. Jane Deehan, Senior Content Marketing Manager at LinkedIn, says it best: “Lead generation may fall under the general demand generation umbrella, but it’s a specific part of the process that involves its own specialist skills and tactics.” While these terms mean different things, they work closely together to build a solid lead growth strategy.

In our latest guide, How to Succeed with Demand Generation and Lead Generation you’ll learn more about:

• What is Demand Generation?
• What tactics are used in demand generation campaigns?
• 5 steps to running a Demand Generation campaign
• What is Lead Generation?
• What tactics are used in lead generation campaigns?
• 6 steps to running a lead generation campaign
• Why you need both Demand Gen and Lead Gen