The stakes are rising for online providers of higher education.

NPR reports that significantly fewer people were attending college in fall 2021 compared to previous years. A combination of rising student debt and the disruption caused by the coronavirus pandemic has made students question the value of a traditional four-year degree. With the pool of potential students shrinking, institutions of higher ed need to market themselves even more.

In our latest guide, Higher Education Marketing: 6 Trends in Online Higher Ed, you’ll learn more about:

• How online higher education institutions can prove its value to potential students
• The Demand for Short-Term, Credential-Type Academic Offerings
• Why the FTC is cracking down on misleading communications practices
• The critical role of diversity and inclusion efforts
• What a purpose-driven initiative looks like for higher education
• The importance of SEO

Download this guide to start increasing enrollments for the upcoming academic year.