The New Retail Benchmark
Adapting Your Digital Strategy to Thrive During the 2020 Holiday Season & Beyond.
Ah, the holiday shopping season of 2019. Let’s reminisce: Eager shoppers lined up outside stores before sunrise on the Friday after Thanksgiving, and most retailers saw sales go up year-over-year.
We know this year will be very different, but just how different depends on the adjustments each company is making. For the remainder of 2020 and into 2021, there will be drastically less shopping in-store and online shopping will increase yet again.
Are you ready to accommodate this new volume of shoppers? This guide is for companies that need to measure their holiday retail plan against these new expectations and shift their online strategy due to the reality of life in a pandemic.
Spoiler alert…this guide is for all of you.
Your takeaways from the guide include:
- How to capitalize on this new opportunity
- Growing your connected audience
- Improving your UX
- Optimizing for organic ranking
- Taking advantage of paid media
- Engaging in email marketing
- Defining your audience and customer journey
- Interactive current-state assessment to help prioritize next steps
- SWOT analysis
- Goal Setting
- Establishing an adequate digital marketing budget
The information in the guide is all about building a solid digital marketing foundation to help you grow your online presence and capture revenue from this new and ongoing opportunity.
Download the guide today!