What is the impact of building relevant and authoritative backlinks?

Link development has changed significantly over the past 10 years, shifting from secretive communication and “black hat” tactics, to a blend of email, content marketing, PR and SEO all in one. With a proper link development strategy of relevancy, authority and diversity, businesses can reach new audiences, drive qualified traffic and turn their website into a conversion machine.

Backlinks are still at the core of how search engines operate, and while there are many other factors to consider when influencing a site to rank organically, links have continually proven as a vital ranking factor for search.

In this guide, we cover:

• What Google says about Link Building
• What Industry Data tells us about the Impact of Backlinks
• Investis Digital’s Link Development Performance from 2018 to Present
• The Importance of Linkable Content
• Agency vs. In-house Link Building