Digital marketing is the standard and primary focus for most expanding brands looking to capture market share — other than cannabis. For good reason. The cannabis industry has been hesitant to embrace digital marketing strategies because the advertising options are confusing, and many cannabis businesses have trouble seeing how digital channels work together to allow a brand to see the forest for the trees.

Over the past few months, we’ve researched the latest information around both the opportunities and limitations of marketing in the cannabis and hemp sector. We have distilled federal and local regulations and platform-specific policies that are relative to both Hemp and CBD. Given the pace and dynamic nature of the changes across all these, it was no small affair.

What You Can Expect to Learn from this guide:

• A national snapshot of Cannabis/hemp/CBD digital marketing for 2020
• Commonalities and differences around local laws, digital compliance and platform regulations.
• Why it is worth the effort to understand the complicated landscape?
• What you need to think about before a cannabis/hemp/CBD brand invests in digital marketing?
• How to structure a brands digital marketing campaigns based upon the product niche, local compliance/laws, physical footprint and brand objectives.
• Strategies and tactics to think about when investing in paid media, social media and influencers.
• How on page and off page SEO can have an impact on your business – online and offline.
• How to create a solid measurement infrastructure to allow you to continually hone your ad dollars.