Have a website migration coming up?
A website migration is when a website undergoes substantial changes that can significantly affect search engine visibility. These changes most commonly affect the site’s location, structure, content, design, and/or user experience. Website migrations are important because your site could suffer considerable traffic and ranking loss if not implemented correctly.
Website migrations are complex and if not approached correctly, serious consequences can arise. If you are operating a business that relies on website uptime and organic visibility, a poorly executed migration can lead to major revenue drops. By understanding the hazards associated with a site migration, you can plan ahead and mitigate the potential risks.
In our latest guide, Website Migrations Best Practices, you’ll learn more about:
- Migration overview
- Risks of a website migration
- Why you need a website migration plan
- URL equity
- Migration types & situations
- Migration process
Download this guide unsure your website migration goes off without a hitch.